Struggling to get a marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals that use sales language like generate, grow, drive, and retain. Start with these four to prove real business impact.

Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data measurement and analytics has some thoughts.

Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video.

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.

Racehorse American Pharoah had a left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.

Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.

If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers.