Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
March 11, 2025
Ann Gynn
Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.
Fast, Broken, and Stuck? Your Content Team Needs Processes To Break
March 3, 2025
Robert Rose
Let’s hear it for the unsung heroes of marketing — the people who develop the processes and standards. Without them, you’ll struggle to spot your content superstars. Here’s why they’re a crucial foil to innovators who buck their systems.
What the OpenAI Ad Says About Created and Constructed Content in the AI Era
February 18, 2025
Robert Rose
If you want to nurture great content talent, let them focus on creating — not just constructing content (with or without an AI assistant). OpenAI did it. Here’s how you can, too.
Should You Throw Out Your Editorial Calendar in Favor of This Marketing Strategy? [Video]
February 13, 2025
Content Marketing Institute Team
Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks it’s about time you do and offers up an alternative that can deliver content ROI more quickly.
Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge
February 3, 2025
Robert Rose
No, Galinda, it’s not all about popular. If you create content only on currently hot topics, you may be forgotten when everyone moves on. Instead, balance work that helps people today with visionary content that guides your audience to a future they want.
Marketing Tips, Templates, and Checklists To Improve Your Content Operations
January 29, 2025
Jodi Harris
You’ve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.
Why AI Makes Content Planning Out Loud More Important Than Ever
January 27, 2025
Robert Rose
Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Here’s how to get people and tools working better together.
How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data
January 23, 2025
Content Marketing Institute Team
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.
How To Write a 1-Page Content Marketing Strategy in a Few Hours
January 16, 2025
Ann Gynn
Develop a content marketing strategy in one page. It can ensure your team and business leaders will actually read it and lead in the same direction. Get started with these seven easy steps.
Should You Prioritize Speed or Agility? (No, They Aren’t the Same)
January 14, 2025
Robert Rose
Which group of adjectives best describe your preferred marketing goals for the year: Innovative, impactful, and sustainable, or faster, cheaper, and relentless? Here’s how to move with intention toward the better choice.
Why Your Great Content Isn’t Driving Great Results — And How To Fix It
December 19, 2024
Jodi Harris
You have great content. It's published on the platforms where your audience is. But your content isn't revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.
The 411 on Data Cleaning, Modeling, and Governance for Marketers
December 2, 2024
Dennis Shiao
You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.
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