Let’s hear it for the unsung heroes of marketing — the people who develop the processes and standards. Without them, you’ll struggle to spot your content superstars. Here’s why they’re a crucial foil to innovators who buck their systems.

What do technology marketers do differently than their B2B peers? What delivers success for the top performers? Glean those insights and more about budget, teams, content challenges, AI, and more in this 2025 research.

Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Here’s how to get people and tools working better together.

Being a bigger company doesn’t mean bigger content marketing success. New research finds many enterprise marketers label their content strategies as average. Learn their challenges, budgets, tactics, distribution channels, and more.

Which group of adjectives best describe your preferred marketing goals for the year: Innovative, impactful, and sustainable, or faster, cheaper, and relentless? Here’s how to move with intention toward the better choice.

Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, there’s no implied rule to “break” as the year progresses. Robert Rose shares his word for 2025. What’s yours?

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?

People will need great content in 2025. But how do you create that exceptional content? Industry thought leaders share their predictions to guide and inspire your work in the next 13 months.

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).