The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you don’t need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO base. Is it still valid for your audience?

Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

Your brand's content should be more than an information resource. It should be a path to further exploration and “best next” experiences. To achieve that goal, try organizing your content based on intent, authority, internal context, and external context. Here's how.

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.

The most ingenious content strategies reshape what you’ve said in the past — and give you new perspectives for the future. Yes, that means you need a content audit. But it should also bring you closer to your biggest fans.

How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.

Everything you know about SEO may or may not be wrong. But so what? The smartest content programs never relied wholly on search. Optimize for content discovery – and your audience’s unasked questions — instead. Here’s why.

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?

Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.