Stories By Content Marketing Institute Team
How Human Behavior Impacts Your Marketing Strategy [Video]
You’ve been told a lie. Delivering the right message to the right person at the right time isn’t enough. Learn the critical step that’s missing, and how all marketers can tackle that brain-centric challenge.
![Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/freelance-or-full-scale-agency.png)
Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]
Don’t launch a new agency or any brand before listening to advice from someone who’s done it and even written a book about building brands that break barriers.
![What’s the Future of Marketing Analytics in the AI Age? [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/02/marketing-analytics-ai-age-video-thumbnail.png)
What’s the Future of Marketing Analytics in the AI Age? [Video]
Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data measurement and analytics has some thoughts.
SEO Moves To Make (and Ditch) in 2025 [Video]
SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.
![Throw Out Your Editorial Calendar in Favor of This Marketing Strategy [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/02/too-editorial-calendar-pillar-based-marketing.png)
Should You Throw Out Your Editorial Calendar in Favor of This Marketing Strategy? [Video]
Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks it’s about time you do and offers up an alternative that can deliver content ROI more quickly.
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video.
How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.
What’s Lost When AI-Generated Characters Lie and Misrepresent?
Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?
Should TikTok Ruling Take a Bite Out of Your Marketing?
TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?
Will the X Avalanche Lead to a New Social Media Landscape for Marketers?
On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?
At Least One of These Predictions for Marketers Is True
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.