Mike Murray
						Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences, including Content Marketing World.
Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him on Twitter @mikeonlinecoach.					
				
							Stories By Mike Murray
SEO for Digital Content Marketing: How To Optimize for Search
  January 3, 2023
                                   
            
          
                        
            
                        
                        
            
              
          Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.
        
                 
      Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update
  September 21, 2022
                                   
            
          
                        
            
                        
                        
            
              
          Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success.
        
                 
      How the Right SEO Plan Can Revive Website Rankings and Traffic
  May 9, 2022
                                   
            
          
                        
            
                        
                        
            
              
          If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
        
                 
      How To Find SEO and Keyword Ranking Success on Google in 2022
  January 5, 2022
                                   
            
          
                        
            
                        
                        
            
              
          With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022.
        
                 
      Write Each SEO Page Title with Google Changes in Mind
  October 14, 2021
                                   
            
          
                        
            
                        
                        
            
              
          Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions.
        
                 
      4 SEO Factors to Consider Before Removing Outdated Website Content
  July 14, 2021
                                   
            
          
                        
            
                        
                        
            
              
          If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors.
        
                 
      30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic
  June 7, 2021
                                   
            
          
                        
            
                        
                        
            
              
          Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand.
        
                 
      How to Be an SEO Difference Maker
  May 10, 2021
                                   
            
          
                        
            
                        
                        
            
              
          Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data.
        
                 
      21 SEO Tips, Tactics, and Trends for Website Content in 2021
  January 7, 2021
                                   
            
          
                        
            
                        
                        
            
              
          Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge.
        
                 
      Writing High-Quality Website Content? Don’t Forget About SEO
  September 8, 2020
                                   
            
          
                        
            
                        
                        
            
              
          You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings.
        
                 
      Rise Up in Google SERPs With the Right SEO Website Content
  March 19, 2020
                                   
            
          
                        
            
                        
                        
            
              
          Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves.
        
                 
      How to Use SEO to Boost Branded Keyword Rankings on Google
  February 12, 2020
                                   
            
          
                        
            
                        
                        
            
              
          Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic.
        
                 
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