Stories By Jim Yu
How To Adapt Your SEO and Content Strategies for SGE and AI Experiences
Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.
How To Optimize Your Content for Google’s Search Generative Experience
Google wants to revamp its search results page again. It plans to deliver an even more seamless multifaceted experience to diminish the need to click. Follow these tips to help your content be part of those results.
How To Combine Machine and Human Input for More Effective Content
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.
5 Ways To Balance SEO and Content Synergy
As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts.
More Helpful Content Dos and Don’ts for New Google Update
Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience.
Why Your SEO Strategy May Be the Ticket To Weather an Economic Downturn
When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how.
7 Insights To Improve Your Content Marketing SEO
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.