Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
10 Google Analytics Tools Your Business Should Be Using
Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences.
Dental Marketing: Increase Retention and Lifetime Value of Patients
Improve patient loyalty and increase profitability.
How to Create a Communication Culture and Get Great Results
Creating a communication culture in an organization pays handsome dividends.
Industry Experts Reveal Advanced Tips for Advertising on Facebook
Help your enterprise company succeed with these best practices from Facebook Ads experts.
Local SEO Firm, Navolutions, Decreases Client Attrition and Produces Better Leads With LogMyCalls
See how a local marketing agency and SEO firm decreases client attrition and improves lead quality with call tracking.
Search Engine Marketing for Decision Makers
Learn how Search Engine Optimization (SEO) and Paid Search (PPC) can be one of the most effective components in your marketing mix -- as long as you make the right decisions.
Special Report: 2020 State Of Video & Interactive Content
Build REAL relationships using video
Sponsor at the World's Largest Independent Channel Event in March 2025
Connect with 8,500+ IT and Telco professionals at the world's largest independent channel event, co-located with MSP Summit, March 24-27, 2025 in Las Vegas.
The Complete Guide to Secure Coding Education
A Modern Approach to Developer AppSec Awareness and Training
